4. The correct definition of the terms and conditions is consistent: Before the start of operations, the customer makes an agreement with the call centre service provider. Clearly define which services are provided by the call centre and which services are not included. This means that ALS would only apply to these services. Apart from this, it is necessary to define the availability of services, i.e. the opening hours of availability, whether they are available in hours or not, whether availability is available during the holidays, etc. The criminal clause should be clearly defined and communicated to the call centre provider. This would mean that if the level of the AES falls on the percentage indicated in the agreement, the service provider will have to pay penalties. A punitive clause is important because it controls ALS. Agents and managers can only make data-based decisions based on service level measures, if they have access to that data in real time. Make the results visible by displaying them on agents` dashboards, on your call center`s TV screens and in daily feedback to achieve maximum effect. How you get to a service delivery level for your call center requires an exceptional amount of research, data analysis, testing and, to some extent, experience and instinct.
It is also important to remember not to display this metric in isolation from other clues – just as important – for the success of the contact center: Abandonment Rate and Average Speed to Answer, among others. Signing ALS is a necessary element in the case of BPO, especially when it comes to companies that provide contact center services – statistics are very important in this area, so ALS call centres are very thoughtful with respect to productivity indices. Executives of these companies are always looking for new tips and tricks for customer service and potential customer communication. They track indicators of customer reactions to different forms of addressing, types of phrases, etc. Statistics are carefully controlled in this industry and are often most taken into account when choosing an outsourcing company.